U.A.E

ArabyAds acquires AdFalcon

Dubai-headquartered online advertising startups (adtech) ArabyAds, has acquired Dubai-based advertising and data platform...

Wamda • 19 October, 2020

ArabyAds AdFalcon mobile advertising

Lebanon

Latest Trends in the App & Mobile Advertising Industry: A talk with TEDMOB CEO Mario Hachem

Cofounder and CEO of TEDMOB Mario Hachem is holding a discussion exposing the latest trends in the app and mobile advertising industry,...

Wamda • 03 February, 2016

app trends Berytech Talks

Regional

Opportunity in MENA digital advertising [infographic]

Internet advertising is the second largest method of advertising in the world, but MENA is yet to catch up. Global digital ad spending...

Rachel Williamson • 13 July, 2015

MENA mobile advertising Digital Advertising

Maghreb

Lik pays mobile users to pay ad-tention

Lik cofounders on the stage during LevelUp event (Image vis Houda Lahlou) A revolutionary idea is not enough to ensure the success of a...

Sara Kadaoui • 12 July, 2015

contextualization LevelUp LevelUp Morocco

Code no more: Jordanian platform debuts drag-and-drop builder for in-app ads

When Samer Tarazi and Omar Massad of RedTroops – an in-app advertising-focused startup that connects advertisers and app developers, and a...

Hayden Pirkle • 31 August, 2014

in-app ads redtroops Advertising

Regional

RedTroops CEO: 'Getting users has been our biggest challenge' [Wamda Mix n' Mentor Competition]

Check out the video entry from Samer Tarazi of RedTroops for Wamda's Mix n' Mentor competition. The so-called eBay for in-app advertising, ...

Wamda • 14 August, 2014

mobile advertising Mix n Mentor

This startup is riding the wave of soaring mobile ad spending in MENA

Mobile advertising is the next big thing: analysts say that mobile ad spending is growing seven times faster than desktop internet...

Aline Mayard • 07 August, 2014

mobile advertising

Meet the airline pilot behind one of the biggest apps in Morocco and Algeria

Stéphane Lagouche is not your usual app developer. Ten years ago, this French engineer moved to Morocco to start a new career as an ...

Aline Mayard • 03 April, 2014

morocco mobile advertising

New mobile app greens coupon-clipping in Kuwait

Kilshay is a 6 month-old mobile app, available for both iOS and Android devices, that provides an environmentally friendly alternative to ...

Ahmed Gabr • 26 February, 2014

M-commerce mobile advertising Commerce

Mobile advertising more vital than ever to marketers in the Arab world [Infographic]

With more than 366 million mobile phone users in the region, penetration rates and usage data are attracting more attention every day....

Ahmed Gabr • 15 December, 2013

mobile advertising Advertising Infographic

4 trends shaping the future of mobile

The future is mobile, and the future for mobile is apps. Advertising, video and image sharing, and mobile retail are all gaining traction...

Ahmed Gabr • 24 November, 2013

tech mobile advertising Technology

3 tips for a successful mobile advertising campaign

Mobile advertising has fast been gaining momentum in the region, growing at a rate of 77% this year only. While many may still find them...

Ahmed Gabr • 11 November, 2013

mobile advertising Advertising

How does the Arab world's mobile market compare to the rest of the world? [Infographic]

Smartphones are undoubtedly the future of the internet. Around the globe, smartphone penetration has been increasing by 10% each year since...

Maya Rahal • 15 October, 2013

Mobile Penetration mobile advertising Mobile

Moms love mobile ads more than you do [Report]

It has become somewhat of a cliche to say that the future of the internet is mobile. And even though smartphone users say that mobile ads...

Maya Rahal • 09 October, 2013

mobile advertising Mobile Women

Mobile advertising is on the rise in the Arab world [Report]

Mobile advertising in the Arab world grew 68% last year, offering stronger revenue-generating opportunities for mobile startups in the...

Ahmed Gabr • 22 July, 2013

mobile advertising Digital Advertising Advertising