U.A.E ClearPier acquires UAE’s MQuest for $35 million Canadian performance advertising company ClearPier has acquired UAE-based Media Quest Group (MQuest) for $35 million. Founded in... News • 26 September, 2023 ClearPier MQuest Advertising
Egypt Egypt’s ArabyAds raises $30 million pre-Series B funding Egypt-born and UAE-headquartered advertising technology company ArabyAds, has raised $30 million in pre-Series B funding from... News • 23 August, 2022 ArabyAds Advertising
U.A.E ArabyAds acquires Dmenta UAE-headquartered online advertising and consumer intelligence platform (adtech) ArabyAds, has acquired Dubai-based influncer and brand... Dunya Hassanein • 25 January, 2021 ArabyAds Dmenta adtech
Lebanon JGroup invests $15 million in Dubai-based FoxPush Source: Khaleej times JGroup, a Lebanon-based holding company with a vast portfolio of subsidiaries across the Middle East, Europe,... News • 18 October, 2020 FoxPush JGroup Advertising
Egypt Adzily raises $12.2 million Source: MenaBytes Cairo-based indoor advertising platform Adzily that claims to be the first of its kind in the Middle East & North... News • 27 November, 2019 digital Advertising indoor
Regional How Ads Work: Facebook attempts to increase Mena digital advertising spend Social media users in the Middle East are the most engaged in the world and yet digital advertising spend in the region is among the lowest... Triska Hamid • 10 September, 2019 Facebook Advertising Digital Advertising
Regional 5 AI advertising startups to watch This edited article was originally published on Centric. Using AI in marketing has been the new kid on the street for some time. With... Hamna Anwar • 26 April, 2017 Artificial intelligence Marketing Advertising
Egypt Can new tech trends advance digital advertising? 'Why did Mandolin create a two-bar pack?’ Mandolin Egypt itself did not know the answer but used the question in its social... Menan Khater • 23 October, 2016 Digital Media Advertising Egypt
Global $900M sale for a Dubai HQ’d company Serial entrepreneur Divyank Turakhia's Media.net has been sold for approximately $900 million. Media.net, who have their global... Lucy Knight • 26 August, 2016 media.net Advertising acquisition
Maghreb Seducing Dubai: how Morocco's Buzzeff broke in to El Dorado “In Dubai, we lost a lot of money for 18 months,” said Jérôme Mouthon, founder of Moroccan ad agency... Aline Mayard • 20 July, 2016 buzzeff Dubai adtech
Regional Opportunity in MENA digital advertising [infographic] Internet advertising is the second largest method of advertising in the world, but MENA is yet to catch up. Global digital ad spending... Rachel Williamson • 13 July, 2015 MENA mobile advertising Digital Advertising
Maghreb Lik pays mobile users to pay ad-tention Lik cofounders on the stage during LevelUp event (Image vis Houda Lahlou) A revolutionary idea is not enough to ensure the success of a... Sara Kadaoui • 12 July, 2015 contextualization LevelUp LevelUp Morocco
Jordan Increase in new marketing companies reflects changing MENA advertising climate Since the early days of advertising, the rise of digital has made tracking consumer behavior all over the world easier than ever. The... Tala El Issa • 02 November, 2014 Digital Advertising Advertising
Code no more: Jordanian platform debuts drag-and-drop builder for in-app ads When Samer Tarazi and Omar Massad of RedTroops – an in-app advertising-focused startup that connects advertisers and app developers, and a... Hayden Pirkle • 31 August, 2014 in-app ads redtroops Advertising
Now serving one billion ads per month, Hsoub looks to the future Hsoub, the web solutions company based in Egypt and the UK, whose mission is to develop online opportunities for people living throughout... Stephanie d'Arc Taylor • 05 February, 2014 palestine Hsoub Digital Advertising
Here's what Morocco-based video advertising agency Buzzeff learned when opening a Dubai office Every three weeks, Casablanca-based Jérôme Mouthon makes the seven-hour flight to Dubai to work for one week at his company’s Dubai off... Aline Mayard • 27 January, 2014 morocco Dubai Video Advertising
YouTube the next frontier for marketers in Bahrain [Infographic] A recent infographic produced by Tawasul, a Bahrain-based social media consultancy and management firm, rounds up the top-rated brands on... Stephanie d'Arc Taylor • 23 January, 2014 twitter Bahrain YouTube
What You Look Like to a Social Network [Infographic] Facebook makes a lot of us feel warm and fuzzy; if commenting on ‘life event’ photos and smugly stalking friends and family halfway around ... Stephanie d'Arc Taylor • 24 December, 2013 privacy tumblr twitter
Twitter aims to boost ad sales with retargeted ads Now that its IPO is over, Twitter’s mission to expand is moving along at a clip. Sometime next week, the social network will officially l... Stephanie d'Arc Taylor • 08 December, 2013 retargeted ads ads techcrunch
Mobile advertising more vital than ever to marketers in the Arab world [Infographic] With more than 366 million mobile phone users in the region, penetration rates and usage data are attracting more attention every day.... Ahmed Gabr • 15 December, 2013 mobile advertising Advertising Infographic
3 tips for a successful mobile advertising campaign Mobile advertising has fast been gaining momentum in the region, growing at a rate of 77% this year only. While many may still find them... Ahmed Gabr • 11 November, 2013 mobile advertising Advertising
7 tips for launching a successful guerrilla marketing campaign We all see tons of emails each week with subject lines like, “Top 10 Advertising Ideas for this Year” or “What Are Some of the Most Creat... Muhanad Sabha • 31 October, 2013 Advertising Marketing
Why two Moroccan entrepreneurs chose to go global from day one Some Moroccan entrepreneurs consider their market simply too small to focus on. For a few popular websites such as Bikhir.com or... Aline Mayard • 11 September, 2013 Scaling Advertising Marketing
What is your favorite online advertising method? Note: This piece has been adapted from its Arabic original. Sometimes it pays to look beyond the surface of... Ahmed Gabr • 05 August, 2013 Advertising Social Media Marketing
![Opportunity in MENA digital advertising [infographic]](https://cdn.wamda.com/thumbnails/9d2922d5f8a8fe1.png)
![YouTube the next frontier for marketers in Bahrain [Infographic]](https://cdn.wamda.com/thumbnails/bf284f38d8ad40e.png)
![What You Look Like to a Social Network [Infographic]](https://cdn.wamda.com/thumbnails/759c63033131776.png)
![Mobile advertising more vital than ever to marketers in the Arab world [Infographic]](https://cdn.wamda.com/thumbnails/a321de0fbeaa982.jpg)
