Wamda

7 tips for launching a successful guerrilla marketing campaign

We all see tons of emails each week with subject lines like, “Top 10 Advertising Ideas for this Year” or “What Are Some of the Most Creat...

Advertising Marketing

What did startups learn at Astrolabs' recent workshop in Amman?

After their first Scaling Online Startups (SOS) workshop in Dubai this past May, and subsequent workshops in Riyadh and Beirut,...

Astrolabs Workshops Marketing

Why two Moroccan entrepreneurs chose to go global from day one

Some Moroccan entrepreneurs consider their market simply too small to focus on. For a few popular websites such as Bikhir.com or...

Scaling Advertising Marketing

5 steps for choosing your customer acquisition channel

This piece was originally published on Brian Balfour's blog, Growth. SEO, SEM, Facebook Ads, content marketing, affiliates,...

SEM Customer Acquisition SEO

5 common PR mistakes to avoid at your startup

One of the hardest things about putting together a startup is actually putting down what makes you great, different, fascinating and...

Branding PR Marketing

How customers connect with brands on social networks [Infographic]

For startups looking to better market their products and engage with consumers, mastering social media is key. According to a recent study...

Infographic Social Networks Social Media

What is your favorite online advertising method?

Note: This piece has been adapted from its Arabic original. Sometimes it pays to look beyond the surface of...

Advertising Social Media Marketing

7 tips for entrepreneurs from Mix N’ Mentor Casablanca

The weekend before last, Wamda's Mix N' Mentor landed in Morocco for the very first time, to a warm welcome. Although Morocco seems...

Team management Mix n Mentor Pitching

6 ways to boost your sales through social media

The question of return on investment (ROI) from social media spending continues to linger in the mind of many social marketers. And while...

Social Networks Facebook Social Media

Wysada announces investment from MENA Venture Investments; here's how it plans to build loyalty

Wysada, a flash sales site based in Amman, Jordan, has announced investment from MENA Venture Investments (MVI), a Jordan-based angel...

Flash Sales Scaling Marketing

Help us make sense of this Ipsos report on Q1 2013 ad spend in the Arab world

Note: this piece is derived from an original post by Ahmed Gabr but amended with comments by Wamda's Editor below: According to a recent ...

Video Advertising Advertising Marketing

How Gaming Startups Can Measure the Success of a New Release

Game developers across the Arab world are picking up steam, but recent releases by mobile developers in Lebanon, Jordan, and Egypt show...

Mobile Gaming Marketing Mobile

6 Reasons to Use Video Advertising

There's no doubt that video is the space to watch in online content; by 2014, it may account for 90% of content consumed on the internet,...

Video Advertising Advertising Video On Demand

15 Tweetable Tips from Mix n' Mentor Cairo

At Mix n' Mentor Cairo, entrepreneurs and mentors discussed 3 major issues faced by Egyptian entrepreneurs. We've compiled a few of the key...

Mix n Mentor Advice Mentorship

Starting A Company from Home: Salma's Chocolates in Oman [Wamda TV]

[Arabic] We chatted with Salma Al Hajri at the Global Entrepreneurship Summit, co-founder of Salma’s Chocolates in Oman which specializes in...

Marketing Women

How Egyptians Are Using Social Media [Report]

Inspired by the Egyptian Revolution on January 25, 2011, startup 25trends released their first report today on social media trends in...

Analytics Data Egypt

4th Global Islamic Marketing Conference - Istanbul, Turkey

Building off of the last two conferences organized by the International Islamic Marketing Association (IIMA) in Dubai in 2011 and in Abu...

Conferences Marketing Competitions

Moroccan Entrepreneur Launches Startup to Quantify Social Influence

“I've always been interested in promoting technology and education in the Arab world,” says Akram Benmbarek, the founder of Social IQ, who ...

Advertising Social Networks Social Media

Tutorial Platform Facebook Studio Edge Launches in Dubai

After unveiling the platform last spring, Facebook today announced the Dubai launch of Facebook Studio Edge, a tutorial platform designed...

Facebook Marketing Social Media

Entrepreneurs of the Week: Marc Dfouni and Nemr Badin from Eastline Marketing [Wamda TV]

More than 15 years after starting up Eastline Marketing, a digital media agency based in Beirut, today's Entrepreneurs of the Week,...

Advertising Digital Advertising Digital Marketing

7 Lessons for Hosting an Offline Event, from Supermama in Egypt

A year after it launched, Supermama decided to venture into offline events in Egypt- a new move for the first Arabic online...

Advice Arabic Content Digital Media

PR 101: A Guide for Startups

I am regularly approached by businesses, some on the cusp of existence, others barely launched, and a few even celebrating their ten year...

Advertising Marketing Media

Middle East Startups Reveal How They Would Spend Investment [Poll Results]

This week, as part of our Facebook Poll series, we asked our Facebook community, “What aspect of your startup would you build up if y...

Facebook Marketing

How Much Does a Facebook Fan Cost in the Arab World? [Report]

The Online Project recently released a report answering the question “How much does a Facebook fan cost in the Arab world?” offering bus...

Advertising Facebook Marketing

Thought Leadership

All the information you need to navigate Mena's startup ecosystem

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