Dr. Naif Al Mutawa, the creator of comic book and animated series The 99 and parent company Teshkeel Media Group, describes the challenges he overcame to bring The 99 to where it is today, as he worked to educate both the Arab World and U.S. markets about the show's positive Islam-based narratives. The show, now a feature length film, aired in the New York Film festival on October 16th, 2011.