Moe began working in e-commerce in 2002 in the USA. He started his first company in Syria in 2005 in computer trading, and launched an e-commerce agency targeting the US market just two years later. In 2012, Moe moved on to launch ShopGo. He's the first to order the latest gadget, the first to say he's hungry, and the first one to step up to a FIFA challenge from one of his developers. After moving to Jordan to found ShopGo with Oasis500, he has grown the company to be the dominant e-commerce solution in MENA with over 20 dedicated team members and an ever-accelerating business (which is currently raising its Series A round).