• Saudi Arabia-based social media platform Mush Social has acquired Pubbles, a Saudi social media app. 
• The acquisition aims to expand Mush Social’s user base and reinforce its digital presence. 
• Founded in 2022 by Abdulhadi Alasmi, Mush Social is a social platform that allows users to earn points and own virtual assets through its innovative map feature, potentially turning interactions into financial returns.
• Launched in 2020, Pubbles has developed specialised, interactive virtual communities and innovative technologies.
• In November 2024, Mush Social secured a $1.2 million pre-seed round led by Nifal Consulting.

Press release:

Mush Social, the leading social platform, announced its full acquisition of Pubbles, one of the region’s earliest and most prominent social media applications. This strategic move aims to expand Mush Social’s user base and reinforce its digital presence. 

The acquisition follows the remarkable success of Pubbles, which was incubated under the TAQADAM Accelerator program affiliated with King Abdullah University of Science and Technology (KAUST) and the Misk Launchpad initiative. Launched in 2020, Pubbles has pioneered the development of specialised, interactive virtual communities and innovative technologies, making it a valuable addition to Mush Social’s expansion strategy. Technical integration between the two platforms is set to begin within the next 3 months.

On this occasion, Abdulrahman Almadani, engineer, entrepreneur, and founder of Pubbles, stated, “This step marks a pivotal moment in our journey. Since launching this project, my goal has been to deliver real value to users and help them build more interactive and human-centric communication experiences. Having a leading company like Mush Social acquire Pubbles and believe in its technical vision is a tremendous honor. I am confident this acquisition will elevate the project to an entirely new level while maintaining its focus on innovation and the technical excellence that has always been at the core of Pubbles. I thank everyone who supported us on this journey and look forward with enthusiasm to what Pubbles can achieve in the future under this acquisition.”

Abdulhadi Alasmi, CEO of Mush Social, commented, “This acquisition is not merely a technical step but the establishment of a new culture, one that empowers strong companies to unite and collaborate in building a digital ecosystem that fosters constructive communication and aligns with user aspirations. Through this deal, we aim to integrate Pubbles’ strengths, including its early-mover advantage as a social platform, its exceptional user base, and its impressive technological advancements.”