• Libya-based B2B e-commerce platform Alkremeya has officially launched operations,  with ambitious plans for regional expansion. 
• Founded in 2023 by Abdurrahman Ejdier and Fasih Ullah Ghafoor, Alkremeya connects retailers directly with importers and wholesalers, providing real-time access to updated product listings.
• Alkremeya plans to invest in artificial intelligence and machine learning to further refine its predictive analytics and operational capabilities.

Press release:

Alkremeya, the country’s first digital B2B e-commerce platform dedicated to revolutionising the grocery supply chain, proudly announces its official launch alongside ambitious plans for regional expansion. This groundbreaking platform is engineered to address longstanding challenges in Libya’s grocery market, where fragmented supplier networks, labour-intensive procurement, and opaque pricing have long hindered growth. By leveraging cutting-edge technology and a human-centric approach, Alkremeya connects retailers directly with importers and wholesalers, providing real-time access to updated product listings, competitive pricing, and advanced analytics that empower businesses to make informed, data-driven decisions.

Digitising the procurement process, Alkremeya eliminates the need for tedious manual negotiations and physical visits to multiple suppliers, thereby reducing lead times and operational costs while enhancing transparency throughout the supply chain. A company spokesperson noted that the mission behind Alkremeya is to equip small and medium-sized retailers with the tools necessary to navigate a dynamic market and streamline their operations. The platform’s robust digital infrastructure delivers predictive insights on market trends, seasonal demand fluctuations, and consumer behaviour, ensuring that retailers can effectively manage inventory and capitalise on emerging opportunities.

The Middle East and North Africa's commerce industry is undergoing a digital transformation, and Alkremeya's launch comes at an opportune time. The e-commerce industry in the region is expanding due to increased mobile use, rapid urbanisation, and proactive government initiatives. Saudi Arabia's retail sales, for example, were estimated to be $126.1 billion and are expected to grow significantly in the coming years, according to Statista. This demonstrates the enormous potential for digital innovation in the retail sector, as well as the strategic importance of regional expansion. Alkremeya's entry into the market not only modernises Libya's grocery supply chain but also positions the company to capitalise on digital economy trends in neighbouring markets.

Alkremeya’s strategy for growth is centred on continuous technology enhancement, with investments planned in artificial intelligence and machine learning to further refine its predictive analytics and operational capabilities. The company is also focused on forging strategic partnerships with local distributors, financial institutions, and technology providers to ensure seamless expansion throughout North Africa and the broader MENA region. Alongside its technological initiatives, Alkremeya is committed to empowering local communities through targeted training programs and capacity-building initiatives, which are designed to nurture a skilled workforce capable of sustaining and driving this digital shift.

For investors, Alkremeya represents a compelling opportunity to participate in a transformative movement that is reshaping a traditionally manual industry into a digitally empowered, efficient, and transparent market. The platform’s scalable business model, clear strategic vision, and commitment to community empowerment position it as a leader in the emerging digital economy of MENA. With the support of industry stakeholders and strategic partners, Alkremeya is poised to redefine the future of B2B commerce, driving lasting economic progress and technological advancement throughout the region.