• Saudi Arabia-based SaaS platform Slide has raised $1.75 million in pre-Seed funding from Unifonic's investment arm, UnifonicX, and angel investors.
• Founded in 2021 by Faisal Albaraiki, Slide provides businesses with a one-stop solution for direct ordering, allowing businesses to transform their social channels into online ordering platforms.
• Slide will use the new funding to accelerate its regional expansion.

Press release:

Slide, a Software as a Service (SaaS) platform for GCC, has raised $1.75 million in funding to accelerate its regional expansion following its beta launch in December 2021.

This round of funding saw participation from Unifonic through its investment arm “UnifonicX”, alongside a number of strategic angel investors from the region. 

Slide provides businesses with a one-stop solution for social ordering via the business's social media accounts. The company manages all ecosystem partners required to receive online orders, including point of sales, payment gateways, last-mile delivery, and customer care to deliver a seamless experience across multiple social channels. In addition to providing a purpose-built tech stack, Slide manages the day-to-day online orders coming via social platforms so businesses can focus on their core strengths whilst leveraging the capabilities and scale of Slide.

After launching its beta version in December last year, the company received strong interest from organizations across the region seeking to sell via social platforms to fulfil their business needs and to offer a new seamless experience for their customers. The company has inked several strategic partnerships with cloud communication partners, Point of Sales, online payment processors, on-demand delivery providers, and other providers to enable its SaaS platform and signed up a number of clients, any of which are the most prominent brands and category leaders in the region. In parallel, Slide has been building the team aggressively with experience from Uber, Food Panda, Munch On, Lendsqr, and Hunderstation.

“We were overwhelmed by the response we received after our beta launch last year. It was only then when we realized that the opportunity was substantially bigger than what we had originally anticipated, which emboldened us to double down and accelerate our expansion across the region,” commented Faisal Albaraiki, Founder and CEO at Slide.

“We encourage and support young entrepreneurs with more than just financial support. Our goal is to share our experiences as a startup and provide guidance that will help them face challenges in their markets as well as grow and expand,” commented Ahmed Hamdan, Co-Founder, and CEO at Unifonic.

Slide provides all the tools necessary for a business - technology or non-technology - to run its social selling program. Slide platform consists of micro APIs and a web portal that companies can use to establish their social selling channel across different platforms such as WhatsApp, Instagram, Twitter, and Google and manage their orders quickly and without any technical background.