• UAE-based autotech CarLogik, has raised $272,000 in a pre-Seed round funded by angel investors.
• Founded in March 2022 by Ali Omari and Wael Sasso, CarLogik aims to simplify the aftermarket auto service industry.
• The company will use the newly acquired funding to expand its footprint throughout the UAE, enhance its product line-up, and utilise its data-driven marketing to grow its customer base.

Press release:

Dubai-based autotech startup, CarLogik, has raised AED 1 million in a Pre-Seed round funded by angel investors. Founded by Ali Omari and Wael Sasso and launched in March 2022, the start-up is on a mission to simplify and streamline the aftermarket auto service industry. The team will use the newly acquired funding to expand the startup’s footprint throughout the UAE, enhance its product line-up, and utilize data-driven marketing to grow its customer base.

CarLogik.com is an auto repair and service marketplace serving both sides of the industry - car owners and auto repair workshops. As it stands, the aftermarket auto service industry, is traditional, analogue and suffers from a ‘bad reputation in terms of trust, pricing and transparency. The common problem faced by a lot of out-of-warranty car owners is the struggle to find an agency alternative service provider that is trustworthy, convenient and reasonably priced. CarLogik closes this trust gap, by being a customer-centric online booking marketplace empowering car owners to take control of their car-related maintenance and repair needs in a hassle-free way.

The start-up gives customers the ability to book services or repairs with top-rated workshops through a simplified online process. Once a customer enters their car details and selects the needed services, the platform will indicate the exact checks and parts required, based on the vehicle manufacturer's recommendations, and propose a list of workshops organized by live prices, specializations, availabilities, and ratings.  As for the workshops, the platform is a digital solution offering online visibility to promote their services, allows them to utilize a booking and scheduling system, approve new jobs, issue quotations and accept digital payments.

When asked “What drives the company?”, the team stressed their desire to build a solution that, leveraging innovations, empowers customers to effectively shop and book a car service, as they would shop for their next meal on Deliveroo. While at the same time improving workshops’ economics. A win-win solution for both sides of the marketplace.

At this stage of the startup’s growth, the team is working toward educating customers and changing their perceptions of how the auto repair industry operates while establishing a trustworthy brand name in the UAE.