Almost a third of all the entreprenuers in the Middle East and North Africa (Mena) are Jordanian, despite the country accounting for just 3 per cent of the region's total population. Jordan has become a major technology outsourcing hub thanks to its young, highly skilled population, bilingual in English and Arabic with a neutral accent; they are technologically savvy, highly educated, and eager to work at competitive wages. 

More than 50 per cent are under the age of 24, with 22 per cent holding degrees in IT, Computer Science, and Engineering. To get a better understanding of Jordan's startup ecosystem, we spoke with Zeena Majali, founder of Crystel and Xina AI, an Arabic virtual assistant.