Jordan-based production house and investment firm Progressive Generation, has raised an undisclosed pre-Series A funding round from Oman Technology Fund (OTF), 500 Startups, and ISSFJO. The company will deploy the fresh funds to develop and launch its child-friendly video-on-demand (VOD) platform, offering edutainment content in Arabic and English.

Founded in 2011, Progressive Generation Studios produces original content for its clients in the Middle East and North Africa (Mena) region and owns a group of intellectual properties. It specialises in the production of creative animation artwork in both 2D, 3D, VE and programming.

"After more than 15 years of experience in building children's content and producing more than 100,000 minutes of original children content, we have decided with our investors and partners to produce one of the biggest and safest children's VOD platforms in the world,” said Ahmad Al Masri, CEO of Progressive Generation.

"The content will be built on excellent and validated Arabic and English language, and will be edutainment; categorised for boys and girls, full of fun, colours, upbringing messages, original songs, and music - stimulating the creative thinking process. We have based this on deep research in children's psychologies and the variation of each age group; AI has been used to help keep parents updated with what their children are watching,” he added.