Dubai-based Repeat, a smart loyalty platform for restaurants, has raised $2.5 million in a Series A funding round from several investors to scale its platform for merchants.

Repeat is a smart loyalty that aims to help restaurants increase their revenues while giving targeted and tailored rewards to their most loyal customers based on frequency of visiting and spending. 

“Since going live in Q1 this year, we have already onboarded more than 400 outlets on our platform and increased our clients’ revenue by an average of 25 per cent for all transactions going through the app,” said Omer Gurel, co-founder of Repeat.

Repeat plans to reach over 2,000 food and beverage (F&B) UAE outlets listed on its platform by the end of 2020.

Repeat allows merchants to gain access to customer data, have real-time control of their public profile and customise or adjust their individualised incentives programme any time they want. 

“Our vision is to become the personalised pricing service for everyone everywhere, a loyalty platform with universal applications that will branch out to other hospitality sectors as well as beauty salons, spas and other lifestyle related services” said Gurel.