Egypt-based food discovery and ordering platform Elmenus announced that it has secured investment from ​Julian Dames​, co-founder of Foodora and vice president of German-based Delivery Hero.  

Dames has also joined the company’s board of advisors.

Founded in 2011 by Amir Allam, Elmenus is a platform that focuses on personalising food recommendations using artificial intelligence. Recently, the company launched an online food-ordering service.

“The mainly phone-based market is just on the verge of going online. As a native Egyptian player with well-established positioning as the consumer’s go-to platform, and with strong ties in the restaurant sector, elmenus will be able to focus on features that are relevant for the Egyptian user (from consumer to delivery rider to restaurants) which may prove advantageous against the global competitors,” says Dames.

In 2017, Elmenus raised $1.5m in Series A funding from Algebra Ventures, an Egypt-based venture capital.

‘As Elmenus scales rapidly, Julian’s uniquely valuable experience and insights will help accelerate our growth and sharpen our focus as we grow,’ says Allam, CEO of Elmenus. “We are obsessively personalising and enhancing users’ food experiences at scale. We are very excited.”