Social media has a huge influence on business in the Middle East, be it as a marketing tool or a company platform through which ecommerce startups can test their market.

The major platforms are so pervasive in the region now that in Egypt even major government ministries rely on Facebook rather than their clunky websites.

But how deep are MENA's denizens into social media really? According to Payfort, only Snapchat has managed to crack the social media titans' fort.