Turkey's Gram Games secures $600K to scale new Wild West strategy game
Clash of Clans, the social combat game, was the
most lucrative gaming app last year. As a result, Japan's
SoftBank Corporation bought its developer, Supercell, at a
valuation of $3 billion USD in October. Not bad for a
company that launched in 2010.
Now, a new gaming company based in Istanbul is hoping for
success with a similar iOS game, Railroad
Gangs.
Hotshot developer Mehmet Ecevit, who built Sanalika, one of
Turkey’s largest games, along with ex-investment banker Alpay
Koralturk, and Kaan Karamanci, who worked at recommendation-sharing
platform Hunch, have come together to launch Gram Games, a company
focused on building “mid-core” mobile games like Clash of
Clans.
Just last week, the startup announced a $600,000 USD investment,
led by Hummingbird Ventures, including angel investors Pamir
Gelenbe, Firat Ileri, and Van den Brande, following a previous
round of funding from angel investors Fabrice Grinda, Jose Marin
and Tunc Yalgin.
Initially, the development team, based in Istanbul, planned to
“develop a lot of casual games and learn from [that experience],”
Koralturk says. After releasing Robi, a casual title, however, the
team “realized the challenges around distribution and realized that
that wasn't the best way to go forward,” he explains.
Mid-core games like Clash of Clans, on the other hand, appeal to
people who are beginning to play games on mobile, because they
offer “more strategy and more social aspects” than casual games,
says Koralturk. Yet for a developer, they’re easier to monetize
than casual games like Candy Crush or Angry Birds. Indeed, 10% of
Supercell users purchase in-game extras, which is much higher than
the industry norm,
The Wall Street Journal reports.
Railroad Gangs, which is based in the Wild West, challenges the
player to build a city, defend against attack, and team up with
other players to build the most powerful railroad union. A quick
demo reveals that it offers the same gameplay that makes Clash of
Clans addictive: the need for revenge against rival towns, the
social element involved in fighting other players, and the fact
that the village needs continual input to continue growing.
It's clear that Turkish developer Ecevit, who built Turkish-themed
title
Bhalamir last year, has poured his talent for details into the
new title. Ecevit is “a prodigy,” says Koralturk. After growing up
in a small village in Turkey and dropping out of college, he taught
himself mobile programming and visual development. In 2008, before
the days of Zynga, he founded multiplayer social gaming company
OyunStudyosu, which built Sanalika, a SecondLife title that quickly
grew to have 10 million users. That’s just his day job. “He also
plays around ten instruments and picks them up himself,” Koralturk
marvels.
Gram Games is now leveraging Ecevit’s experience with that of
Sanalika and Bhalamir, and advice from fellow Hummingbird portfolio
company Peak Games, to target the Saudi market. Monetization is
higher than average in each of the markets that Gram Games is now
targeting - the US, UK, Australia, Germany, Turkey, and Saudi
Arabia - but Gram Games has a particular advantage in the latter
two markets when it comes to localizing, Koralturk says. “We go
beyond changing the text to Arabic; we’ll add elements to the game
[that are culturally relevant].”
For now, with a team of five and a lean approach, the company is
marketing Railroad Games over Google Ad Words and Facebook. The
investment from Hummingbird should give the team 18 months of
runway, he estimates.
Having time to build may be especially critical in Turkey’s
currently fragile economy. Hummingbird Ventures partner Pamir
Gelenbe recently cautioned: “It’s
important for Turkish entrepreneurs to buckle up and make sure they
are funded for the next 24 months, as I don't expect too much
inward investment activity for the next two years.”
While local investors may be wary, global investors are seeing the opportunity, he says, noting that since its release last week, the app is ranking high among top grossing games in the Turkish App Store.
The team has several updates planned for the next month, including a focus on “the meaningful social interactions that help the team,” says Koralturk. “We are making a game so that a team can be better than the sum of its parts.”