• Morocco-based SaaS provider Userguest has closed a $2.4 million Seed round,  led by Al Mada Ventures and featuring CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, Plug & Play, and esteemed business angels Philippe Limes and Thane Kuhlman.
• Founded in 2018 by Ahmed Chami, Assil Bernossi and Hicham Benyebdri, Userguest is an automated tool that enables hotels to optimise their direct revenue from their website by curating personalised messages and intelligent incentives for visitors. 
• A significant portion of the funding will bolster Userguest’s sales team, allowing the company to further penetrate key markets and solidify its position as a market leader and direct revenue optimiser. 

Source: Disrupt Africa

Moroccan startup Userguest, which enables hotels to optimise their revenues, has closed a EUR2.2 million (US$2.4 million) round of seed funding as it prepares for rapid expansion and product innovation. 

Founded in 2018, Userguest is a fully automated tool that enables hotels to optimise their direct revenue from their website by curating personalised messages and intelligent incentives for visitors. 

The startup’s EUR2.2 million ($2.4 million) seed funding round was led by Al Mada Ventures, and featured CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, Plug & Play, and esteemed business angels Philippe Limes and Thane Kuhlman.

“This investment underscores our investors’ confidence in our vision to create an automated tool that optimises conversions and revenue for hotels. Having solidified our market presence and earned the trust of leading hotel brands, we are now ready to elevate Userguest to new heights, enhancing hotel performance while enriching the user experience, benefiting both hoteliers and travellers alike,” said Userguest co-founder Hicham Benyebdri.

“We are thrilled to lead this investment round,” said Yassine Soual from Al Mada Ventures. “Userguest’s impressive trajectory, commitment to innovation, and focus on customer satisfaction position it as a standout player in the hospitality tech space. We are confident that this funding will accelerate Userguest’s growth and enable it to continue delivering exceptional value.”