• Saudi Arabia-based foodtech startup NOMU, has raised a $5 million Seed round from DIV Capital, Shurfah, Core Vision, Purity for Information Technology, and family offices in KSA such as Altoukhi Family Office and Bakr Family Office, along with angel investors.
• NOMU will use the fresh funding to expand its reach in the hotel, restaurant, and catering (HoReCa) sector as well as develop a Software-as-a-Service (SaaS) solution and an AI-enabled procurement chatbot, with plans to cover Pakistan and sub-Saharan Africa in the near future.
• NOMU was founded in late 2022 as a result of a merger between q-commerce startups, Saudi-based Jumlaty and Egypt’s Appetito.

Press release 

NOMU, the innovative food-tech supply chain platform set to revolutionise the food and beverage industry in the MENA region, has announced the successful closure of its first round of financing after the merger and establishment of Nomu Group.

The seed round raised $5 million from leading investors, including DIV Capital, Shurfah, Core Vision, Purity for Information Technology, and prominent family offices in KSA such as Altoukhi Family Office and Bakr Family Office, along with angel investors. The funds raised will be used to expand NOMU's B2B HORECA offering, with a specific focus on restaurants and financing solutions. NOMU plans to develop a Software-as-a-Service (SaaS) solution and an AI assistant procurement officer chatbot. The company places a strong emphasis on sustainability and healthy unit economics, with two markets already achieving profitability.

Since its inception in 2022, NOMU has experienced rapid expansion and currently operates in four countries, including the Kingdom of Saudi Arabia, Egypt, Tunisia, and Morocco. The company has aggressive plans to expand into 50 cities/towns by 2025. Remarkably, NOMU has already proven a positive cashflow business model, recorded 10x revenue growth within 12 months and gross margins are above healthy sustainable levels, NOMU has established strategic international partnerships with industry giants such as Savola and Procter & Gamble.

Founded by Salman Attieh, Yassir El Ismaili El Idrissi, Shehab Mokhtar, and Ahmed Eldemerdash, NOMU Group's headquarters are located in Riyadh, KSA, with a holding structure in Abu Dhabi's International Financial Centre. This strategic positioning enables NOMU to develop its operations further and expand its footprint, with plans to cover Pakistan and key sub-Saharan countries in the near future.

"We are thrilled with the overwhelming support we have received from our investors, both in terms of funding and strategic partnerships," said Shehab Mokhtar, Co-Founder and CEO of NOMU Group. "This seed round allows us to strengthen our B2B HORECA offering, invest in cutting-edge technology, and expand into new markets. NOMU is committed to revolutionizing the food-tech supply chain, providing greater convenience and efficiency for businesses in the MENA region."

NOMU's successful seed funding round marks a significant milestone in the company's journey to transform the F&B supply chain. With its strong financial backing, strategic partnerships, efficient centralized OPEX and visionary leadership, NOMU Group is poised to reshape the industry and drive innovation throughout the region.