• UAE-based e-vouchers and digital cards’ aggregator Mintroute DMCC, has raised a minority investment from US-based Razer Gold.
• Founded in 2015 by Samar Mushainesh and Martin Waldenstrom, Mintroute DMCC provides retailers, distributors and mobile operators with end-to-end logistics solutions that enable them to manage gift cards and e-vouchers distribution operations through online, POS terminals, self-service kiosks, and retail. Meanwhile, Razer, founded in 2005 in the US, is a lifestyle brand for gamers that offers payment services for gamers, with 19 offices worldwide.
• The investment will support Razer’s plans to expand the global footprint of its virtual credit services offerings for gamers. 

Press release:

Mintroute DMCC, the UAE-based e-vouchers and Digital Cards aggregator, issuer, rewards, and incentives company, announced a minority investment by Razer Gold today. The acquisition will support Razer’s mission to expand the global footprint of its virtual credit service offerings for gamers. 

Mintroute will provide Razer Gold with greater access to its network of distribution platforms and its vast user base to maximise the accessibility of Razer Gold e-vouchers, digital cards, rewards, and incentives throughout MENA. To date, Mintroute’s platform manages more than 350 B2B partners operating in 32 countries, with a reach of over 750,000 touch points, offering a diversified catalogue of more than 100 e-vouchers and digital gift cards.

Razer Gold is the unified virtual credit for gamers worldwide and can be used in over 33,000 games and entertainment apps globally, to purchase in-game items and unlock exclusive content. Razer Gold has seen significant traction in the GCC and MENA regions, growing its presence with over 200,000 Razer Gold touch points in less than a year via the partnership with Mintroute DMCC.

“With Razer, we will have the opportunity to expand our offerings and set outgrowth for our clients’ businesses,” said Samar Mushainesh, Mintroute CCO and Co-Founder. “Robust, modern digital distribution can create significant competitive differentiation for organizations jockeying for valuable market share, and by expanding our capabilities we will help our partners – and our company – tap into the latest and greatest distribution options.”

Martin Waldenstrom, Mintroute CEO and Co-founder, also emphasized that Mintroute is much more than a distributor of digital vouchers. With its own developed end-to-end technical solutions, any channel partner can manage the fast-growing demand for digital products through a local partner, and now with the support and expertise of a global gaming company.

“The investment in Mintroute allows Razer Gold to accelerate our entry into the MENA region, one of the fastest-growing digital economies in the world, as well as offer solutions for the digital payment needs of our regional and global merchants as the obvious partner of choice,” said Adisorn Phonnarut, Global Head of Razer Gold.