• Palestine-based fashion marketplace Modesta has raised a six-figure Seed round led by 500 Startups, with the participation of the Innovative Private Sector Development Project (IPSD) programme funded by the World Bank, and angel investors.
• Founded in 2020 by Shatha Ajaj, Modesta is an online fashion marketplace that provides diverse modest-wear choices for women.
• The e-commerce startup will deploy the latest funding for expansion and reach a wider base of customers in Saudi Arabia and Bahrain along with the growth of the technology to aggregate more brands and vendors.

Press release:

Modesta, a modest fashion startup, has raised six figures of funding in its SEED round led by 500 Startups and with the participation of the Innovative Private Sector Development Project (IPSD) program funded by the World Bank, and angel investors.

Founded in March 2020 by Shatha Ajaj, Modesta is a fast-growing modest fashion e-commerce startup, that provides diverse modest choices for women whatever their interpretation of modesty.

According to the company, modest fashion has evolved significantly in the last 10 years attracting women from all around the world who choose to wear less skin-revealing clothes either for religious or personal reasons. Modesta aggregates special collections from various vendors and brands, aiming to make finding modest fashion for an everyday easy and enjoyable experience.  "We are creating our own modest movement through collecting unique season’s latest collections that satisfy the needs of modern women who adopt modesty in their lifestyle. Modesta has gained great popularity since the start in March 2020, delivering thousands of parcels to the doorsteps of our happy customers”. Shatha Ajaj, the founder and CEO of Modesta, commented on the investment. 

Modesta will deploy the latest funding into expansion and reach a wider base of customers in Saudi Arabia and Bahrain along with the growth of the technology to aggregate more brands and vendors. Ajaj concluded, “The promised land for Modesta is a global vision as a leading Modest fashion e-commerce for women to express their individuality” Shatha added.