• Cairo-based online interior design platform Efreshli has raised a $550,000 Seed round, led by angel investor Tarek Sakr and property developer Marakez.
• Founded in 2019 by Heba El Gabaly, Efreshli allows customers to visualise how room setups will look before they make a purchase through its virtual decor tool.
• The funding will be used to finance Efreshli’s geographical expansion and develop its tech infrastructure.

Source: Enterprise

Egyptian online interior design firm Efreshli has raised a $550,000 seed round led by angel investor Tarek Sakr and property developer Marakez, founder and CEO Heba El Gabaly tells Enterprise.

The startup aims to offer a new and accessible way to furnish homes, offices, or any other space through their virtual decor tool that allows customers to visualise how room setups will look before they make a purchase. Efreshli works with furniture and decor brands to curate rooms based on customers’ personal aesthetic style and budget while also assisting with the purchase of the items.

The funding will be used to finance Efreshli’s geographical expansion and develop their tech infrastructure, El Gabaly said. The firm is aiming to expand across the region and has plans to launch in the UAE in the coming year, she added.