• Saudi Arabia-based car subscription platform invygo has raised $1.9 million in pre-Series A round from Signal Peak Ventures, JS Group, Wealth Well, Knollwood Investment Advisory, Saudi Arabia’s Dr Faisal Al Kadi, Khalid AlKhudairi, Ahmed Alola and other leading family offices in the kingdom.

• Founded in 2018 by Eslam Hussein and Pulkit Ganjoo invygo is an automotive subscription service with a presence in Saudi Arabia and the UAE. Its service allows people to choose, drive and swap cars through its app. 

• Since its foundation, invygo has raised over $4.2 million, giving customers access to 50 brands and 40,000 cars.

• invygo will use the new investment to expand its presence in Saudi Arabia, build new partnerships with dealers, and car rental companies and also expand its engineering talent.

• The global car subscription market is expected to grow to $12 billion by 2027 with subscriptions contributing to 15 per cent of all new car sales in the US and Europe by 2030.

Press release:

invygo, the Middle East’s leader in car subscription services, today announced that it has raised $1.9 million (SAR7.12 million) from new and existing investors. The pre-Series A round included participation from Signal Peak Ventures, JS Group, Wealth Well and once again from Knollwood Investment Advisory. This round also had participation from Saudi Arabia’s Dr. Faisal Al Kadi, Khalid AlKhudairi, Ahmed Alola and other leading family offices in the Kingdom.

Founded in 2018, invygo pioneered the Middle East’s car subscription ecosystem, transforming consumers’ automotive experiences. Providing consumers with affordable and flexible access to cars, invygo partners with the leading automotive distributors and rental companies including Enterprise (Al Jomeih), Budget Saudi and Al Jabr in Saudi Arabia, as well as National Car Rental (Al Tayer), Diamondlease (Al Habtoor), and Shift (A W Rostamani) in the UAE. invygo’s wide network of partners allows consumers access to the world’s leading automobile brands from Toyota, Nissan and Ford to Range Rover, BMW, and Mercedes-Benz.

With over $4.2 million raised till date and 5x growth since April 2020, the continued interest of international and regional investors validates invygo’s business model, while forging the foundations for its next stage of growth. The global car subscription market is expected to grow to $12 billion by 2027 with subscriptions contributing to 15 per cent of all new car sales in the US and Europe by 2030. Subscription services are set to grow the Mena region’s low motorisation rate, where access to cars is traditionally limited due to high down-payments, restrictive financing options, and a high cost of ownership.

“As we continue to expand across the Middle East, we are excited to welcome investors who share our vision to unlock the potential of the rapidly growing car subscription sector. By leveraging innovative technology, invygo is helping dealers and rental companies to monetise their inventory while creating a generational shift in how people around the region access cars,” said Eslam Hussein, co-founder and CEO of invygo.

He continued, “Car subscription services are reimagining the mobility sector in the Middle East as consumers desire a flexible automotive experience, zero financial risks and mitigate the impact of depreciation. As we expand our presence across the UAE and Saudi Arabia, customers will not only have a choice of vehicles but also change cars as they require.”

“As the first-ever car subscription service in MENAPT, invygo has a phenomenal track record and has achieved consistent capital-efficient growth reflective of their leadership position. We are excited to participate in the next stage of invygo’s journey, partnering with world-class founders as invygo advances its vision to disrupt the traditional car ownership model in the region" said Salaal Hasan, Associate Director - Venture Capital, JS Group.

Buoyed by resurgent economies, automotive subscription services in the UAE and KSA continue to see high demand, as traditional ownership models face a decline. Enabled by world-class technology, invygo’s platform provides customers with access to 50 brands and 40,000 cars that are delivered at their doorstep.

invygo will build new partnerships with dealers, and car rental companies, while also expanding its engineering talent, to enable the development of future-centric skills amongst the region’s engineers.

“The growth trajectory we have experienced has been inspiring and our product teams are accelerating the deployment of artificial intelligence and machine intelligence capabilities to transform our customer experience. By nurturing in-region technical talent, we are focused on building a world-class product that is shaped by a deep understanding of local market needs,” said Pulkit Ganjoo, co-founder and Director of Data Science at invygo.

invygo will also invest in realising its vision to transform the automotive industry in Saudi Arabia, the region’s largest economy. To bolster its presence in the kingdom, CEO Eslam Hussein has relocated to Riyadh full-time to work closely with partners there.

Additionally, invygo will strengthen efforts to support Saudi Arabia’s gig economy through its partnership with Careem, providing Saudi nationals with affordable and unlimited mileage access to over 100 cars across five models. As 94 per cent of Saudi millennials consider gig economy roles, invygo will create new jobs and income streams for young professionals, while also contributing to the kingdom’s economic diversification strategy.

invygo’s deposit-free, all-inclusive experience provides free maintenance, servicing, insurance, and complimentary delivery & pick up. With subscription periods starting for as little as 30 days, customers can downgrade and upgrade from a wide range of cars as needed.

invygo’s previous investors include 500 Startups, Eq2 Ventures, Class 5 Global, Gulf Islamic Investment and Kairos K50. The invygo application is available for download on the Android and iOS app stores.