• Jordan-based edtech startup Abwaab has acquired Pakistan’s Edmatrix, a social e-learning platform for an undisclosed sum.

• Founded in 2019 by Sabri Hakim, Hamdi Tabbaa and Hussein Alsarabi, Abwaab offers pre-recorded video lessons for secondary school students to enable them to learn at their own pace. The startup also offers its users continuous assessment and performance-tracking features.

• The acquisition enables Abwaab to extend its services immediately to over 50 million students in Pakistan, marking its first move into the wider Asian market, after having recently launching its operations in Egypt.

Press release:

Abwaab, the Jordanian-born online learning platform, announced its successful acquisition of Pakistan-based Edmatrix, the social e-learning platform, for an undisclosed amount. The acquisition means that Abwaab will start operating immediately in Pakistan, the world’s 5th most populous country with more than 50 million students, and strong demand for high-quality, affordable education. 

Founded in 2019, Abwaab is an online learning platform that allows secondary school students in the Middle East and North Africa (Mena) region to learn at their own pace. By offering visualised learning journeys, continuous assessment, and performance-tracking features, they aim to uplift the way students learn outside the classroom. This marks the startup’s first move into the wider Asian market, after having recently announced the ramping of its operations in Egypt.

This acquisition joins two edtech startups on a mission to decentralise and digitally transform the student’s learning process. Recognising this propitious milestone, Abwaab co-founder and COO Sabri Hakim comments: “Our mission to provide the highest-quality education and make it accessible and affordable to each and every student regardless of socioeconomic background aligns perfectly with Edmatrix’s. We are proud to have them on board as we embark on a journey to change the way students learn in our part of the world.”

Joining forces and growing the team comes as a new opportunity for Abwaab, as they reach out to students in Mena and the wider Asia market as the Edmatrix team invests their expertise in this new journey. “Our team is passionate about creating impact in Pakistan, and joining forces with the Abwaab team will enable us to unlock massive potential,” Edmatrix’s Raja Ahmed Shuja on this newly formed venture.