Kuwait-based e-fitness startup HOT Technologies, has raised $1.1 million in seed funding from a cluster of regional angel investors.

Founded in 2018 by Nazer Al Saleh, HOT Technologies is a subscription-based fitness application that offers bilingual fitness content as well as a range of live exercises and group workouts catering to all levels.

“Covid-19 helped shed light on the value of training regularly at your own time and place. Without tech-enabled solutions such as HOT, quarantine would have been harder than it was for many people,” said Nzaer Al Saleh, CEO and cofounder of HOT Technologies. “During this period, we experienced unprecedented growth, and are happy to have most of these users continue living a healthy lifestyle." 

With the latest funding, the company will be able to further develop its product offerings and continue onboarding top coaches from across the Middle East.

The startup also plans to offer personalised sessions based on individual needs.