Meet the Winners and Best Ideas from MIT's Social Innovation Camp in Lebanon
After a final round of 14 pitches, the Startup Weekend-style Beirut Social Innovation camp came to a close at AltCity last night, as judges awarded the winning spot to Job Pinner, an online location-based directory for offline workers.
“We didn’t believe it was going to happen,” said Jihad Kawas, grinning ear to ear as he wielded a large check for $1000, flanked by team members Dani Arnaout and Abdulrahman Mohsen. “But we’re really excited. We’ve starting building the app.”
The team won the crowd of 65 over with a playful skit demonstrating the value of the platform- it’s not a groundbreaking idea, but in a country like Lebanon where offline talent is often discovered by word of mouth, the value proposition was clear. The judges (who included Joelle Yazbeck of MIT, Omar Christidis of Arabnet, Ziad Abichaker of Cedar Environmental, Sami Tueni of Naharnet and Rima Nakkash of the Health Sciences department at AUB) were mostly concerned that, with a $0.99 per month fee subscription model they weren’t charging enough. “Isn’t that a bit cheap? And you can charge the workers for advertising as well,” one said.
Second Place : Touch Life
In second place, winning $500, was Touch Life, a platform
enabling blind users to text on touch screens, by tapping Braille
patterns for each letter. To give blind users feedback, the
platform would speak typed words out loud.
TouchLife clearly met the event’s mandate to
develop web and tablet-based solutions for social problems in
Lebanon and the region, and the team showed a lot of passion for
the subject and ability to whip together a great prototype. The
only thing missing seemed to be deeper thought about the
application’s fit with its userbase. Judge Omar Christidis made an
excellent point: “How many of the blind users that you’re targeting
know a written language?” It might be easier for users to draw each
letter- in Latin or Arabic characters- than to type out a Braille
pattern for each individual letter.
Given this reality, the team may shift the idea into the education
realm. “Our goal is to educate blind children to learn Braille,”
they said.
Another stumbling point was claiming that they would capture 100%
of the available market of blind individuals online in the U.S.
When judges advised that reaching 100% of your market is not a
realistic assumption, and that their derived projection of $2.7
million in “profit” would not come even during the first year, the
team insisted they were correct.
Third Place: e4waste and Sniper Source
The two teams tied for third place were interesting-
and perhaps controversial- ideas. The first, e4waste, was a hub for
waste management stakeholders, connecting government entities,
companies, and local neighborhoods in order to treat
waste.
It ran into some difficulties with the revenue model- one idea was
to help waste generators sell profitable elements of their waste
(electronics, etc.), and take a commission. But if the parties
could connect offline, this might be tricky; like some others, this
one seemed best situated as an NGO.
Sniper Source, on the other hand, was a mobile app designed to
determine the location of a gunshot by triangulating audio signals
captured from people’s cell phones. Members of the population would
download the app and turn it on for a certain amount of time per
day (the creators said about and hour and a half, if they have at
least 200,000 users), to give Sniper Source the amount of signal it
needs to detect the location of any loud noise in Lebanon.
The technology
already exists in Silicon Valley, and the team wants to
localize it and train it to distinguish between the ubiquitous
fireworks in Lebanon and hopefully less frequent gunshots. When it
comes to monetization, the team said they could sell their services
to the government.
I, for one, was skeptical. It didn’t make sense to me that members
of the population would download an app that would record their
activities during the day, even if they get to choose that time.
This would take too much active use for an abstract pay-off. And if
it’s connected to the government, I could see the population
conceiving of it as a spying device; the app would have a huge PR
hurdle.
All of the winners will have a chance to develop their ideas as
they cash in their prizes, which include attendance at Arabnet,
advertising from Naharnet, scholarships from Cisco, and marketing
from Eastline Marketing.
Ideas to Keep in Mind
Many of the ideas presented- platforms for finding an
apartment, giving NGOs exposure, comparing supermarket prices, or
finding local repair shops or talent- fit local niches, but could
have done better in a few regards:
1) Some did not understand the value chain of the sector they were pitching in. If you’re dealing with supermarkets or talent scouts, it would make sense to add into the pitch an element about speaking to someone in the business about how it’s done now and how they could improve.
2) Many relied too much on advertising or online commissions as a revenue model. Most of these were very niche portals that might not get the amount of traffic needed to truly make money from ads (see Khalid Aboujassoum’s advice at Startup Weekend Doha on this topic). Some also wanted to take a commission for deals or connections made online, but perhaps an offline service would make more sense for that.
3) They needed more market research (also make it in Arabic). It’s unfair to criticize a startup weekend idea for not having the time for in-depth research, but it’s great if people can add into their pitches a plan for understanding the market rather than dismissing competitors or not even knowing about them. Or maybe just search their topic on Wamda- one handicraft seller had never heard of Ananasa or AlHoush.
The Most Scalable Idea?
The idea that perhaps might be the most successful venture to
emerge from the weekend was not awarded, but its founders are
taking it forward anyway. Zeina Sfeir and Elsa Aoun pitched Sohati,
a medical portal along the lines of Altibbi
or
WebTeb, but focused a bit more on women. Having already built
successful women’s portal Ounousa, their experience stood
out.
Christidis called it his favorite. “Health content in particular is
a very hot sector, and there’s no clear winner in the space. The
ladies have a strong advantage in that they’ve already built a
content business that has broken even- they’ve figured out the
model. Being able to leverage the assets that they already have to
their new business would be very powerful.”
Finally, the one startup that everyone agreed had to be created,
but as an NGO, was Zeina Spoke, an
online platform supporting survivors of childhood sexual abuse.
Started as a blog, it allows them to speak out anonymously, via
messages written on placards, and would offer services to help
parents understand and protect their own children, as well as a
safe, secure, anonymous place for survivors to connect and advice
each other. With a great interface and needed service, it gained
unanimous support from the community.