The ride hailing app Uber announced a strategic partnership with Arabiaweather, a platform that provides weather products, services and solutions to consumers and businesses in the Middle East.
Through this partnership, the two tech companies will leverage each others' technologies to provide people with a reliable weather forecast and an Uber ride when they need.
The partnership allows visitors of Arabiaweather's platforms in Jordan and Saudi Arabia to easily sign-up for an Uber account when checking local weather conditions in their area.
As part of the partnership, Uber created a promo code to offer first time users who sign-up through Arabiaweather platforms discounts up to 50 percent on their first two rides."There is a natural synergy between the services that we each provide due to a strong positive correlation between weather and people's behavior in choosing their preferred mode of transportation,” said Mohammed Al Shaker, Arabiaweather founder and CEO.
Anthony Khoury, Uber Middle East general manager, said: “Uber is in over 25 cities around the region, and this partnership is aligned with our continuous efforts to provide a large number of people with safe and affordable transportation. As a technology company, we are always excited to work with tech-innovators and with regional players and startups like Arabiaweather." As part of the partnership, Uber will be part of the weather company's communication channels, which is in-line with Uber's efforts to reach the largest number of people in Jordan and Saudi Arabia.
Uber will leverage Arabiaweather's technology including hyper-local and weather-targeting features, to communicate with the right people and at the right time, for them to be able to request a ride.